Kokomo Home Staging: Why Can’t Buyers Look Beyond Your Stuff?

LookBeyondBlog_Image“Once a potential buyer has seen the house, they’ve seen it! And if they don’t like what they see, they won’t be back for a second look,” home stager Lori Matzke, author of “Home Staging: Creating Buyer-Friendly Rooms to Sell Your House,” wrote on her blog. “But when a property shows well from the start, it creates a momentum and sense of urgency among buyers, giving the seller a marketable advantage over the competition.”

Why can’t buyers just look just beyond all of your stuff?  Because…..

  • Most buyers are searching for their “dream home”.
  • Buyers  view  professionally  staged  listings  as  “well-maintained’.
  •  Professionally  staged  homes  present  and  show  better  than competing  houses  for  sale,  including  new  construction  homes  and  higher-priced  houses.
  •  Staging  also  shows  buyers  the  property’s  true  potential.
  • Buyers  often  do  not  have  the  funds  to  purchase  a  home  and pay  more  money  to  address  repairs,  painting,  etc.  Buyers realize  and  appreciate  the  benefits  of  purchasing  a professionally  staged  property.
  • Staged  properties  will  sell  faster  when  compared  with  houses  that  have  not  been  staged.    From  the  date  of  listing  until  the  day  of  closing,  home  staging  shortens  this  time  frame,  even  in  a  slow  real  estate  market.
  • Staged  properties  can  increase  the  number  of  offers  and  selling  price  in  hot  markets. Photos  of  professionally  staged  listings  look  better  on  the  MLS,  as  well  as  in  print.
  • Professionally  staged  listings  “STAND-OUT”  in  prospective  buyers’  minds.


Jill Aaron

Principal designer of Staging Grace Designs, a central Indiana interior design and home staging company based in Kokomo, IN. Jill received a Bachelors degree in Management from Purdue University in 2001, and studied residential design at the Art Institute of Indianapolis in 2008. This led to a career in design as a freelance Redesign Consultant, and her love for interior design and transformation naturally led her to home staging.

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